Release Update

Good morning, everyone! I want to start by thanking all of you for such an incredible release! We are continually blown away by your support and enthusiasm. We are so grateful to you for giving us the opportunity to do this fulfilling, creative work.

Yesterday was a bit of a whirlwind, but we've regrouped and we have a plan for preorders.

I have opened up a preorder option on the website if you would like to take advantage of that this weekend. The preorder will be available from now until Wednesday at 8pm Eastern Time. Luckily, we already have most of the kit components on site, so the preorders will not take as long as they have in the past. Why preorder instead of wait for more kits to restock in the future? Here are the advantages:

• You secure your kit. No worrying about keeping an eye on the website or blog to make sure you get your kit before it sells out again. We will also start filling the kits on a first-come-first-served basis, so if you put in a preorder your kit may ship much faster than the 2-3 weeks we're projecting.
• Your kit can be prepared ahead for faster shipping. We'll get your kit assembled so that it's ready and waiting when the missing components land resulting in a quicker turnaround.

Does this mean that if you don't preorder, you won't get a kit? No, we are going to use the response from the preorder to inform quantity levels and make sure that the restock order we placed was sufficient. Ideally, we would like to have a supply of the kits still in stock in the store after the preorders are fulfilled. That way, if someone decides to invest in the kit later, they won't be disappointed by a lack of availability.

You are welcome to purchase whatever you like all at one time, but anything ordered with your preorder will not ship until the kits are ready to go. That will be 2-3 weeks. So if you need Tundra felt right now, don't order with your preorder.

I'm going to get back to fulfilling orders now. Have a great day, everyone!