Introducing The Fruity Fun Collection!

Good morning and welcome to the introductions for our Summer release! We have so many fun things to share with you over the next few days. The release will go live at Noon EDT on Saturday 5/16. As always, I will be going live on Instagram tonight at 8pm to answer any questions you have about today's introductions. Today we're introducing our Guest Creators, three new Color Stories, and a handful of fruit-themed products that are sure to get you in the mood for summer sweetness. Let's get to it!

Audrey Tokach is back to delight us with her creativity! Her skill with bright and cheerful colors will be on full display this release, so you'll definitely want to check in and enjoy her projects.

I have been so impressed by Kelly's work and I was so tickled when she agreed to meet Sean and me for lunch recently. She is truly a lovely person and I can't wait to share all of her incredible creations this week!

Mary Koby is such a talented lady and I am so grateful to have her joining us again for this release. Her creativity never ceases to amaze and you are truly in for a treat!

Let's start our product introductions this time around with our new Color Stories! We have three new palettes for this release: Beach Blanket, Hiking Trail, and Pool Party. These color palettes will be available individually for $55 each.

Beach Blanket Color Story

Fun in the sun calls for radiant colors! This palette is inspired by the bold and bright colors so often featured in the swimwear and towels we gleefully don at the beach. The Beach Blanket Color Story includes Lobster, Limelight, Clementine, Glacier, and Varsity Blue felt.

Hiking Trail Color Story


The earthy hues in this Color Story celebrate the textures and tones of nature. Rich, loamy soil, lush foliage, the muted blue of new sky, and pops of cheerful wildflowers - all are embraced in the Hiking Trail Color Story. This palette includes Cobblestone, Cactus, Agave, Mango, and Russet felt.

Hiking Trail includes two more new colors, Cactus and Mango! The new colors (and their coordinating threads - DMC #3347 and DMC #744) will also be available for $7.25 and $1.15 respectively.

Cactus is a heathered green that is absolutely perfect for nature items and animals. I really love the texture that the heather adds!

From Left: Grove, Cactus, Peridot.

Pool Party Color Story

Make any project feel like a little piece of vacation thanks to the bubbly colors in the Pool Party Color Story! From vibrant pink to minty green and refreshing blue, this palette has everything you need for summertime creativity. This Color Story includes Spearmint, Flamingo, Daffodil, Paloma, and Calypso felt.

Pool Party includes the final two new colors for this release, Flamingo and Spearmint! The new colors (and their coordinating threads - DMC #3706 and DMC #913) will also be available for $7.25 and $1.15 respectively.

Flamingo is a coral-toned, vibrant pink that is so, so much fun! It is a wonderful complement to Ripe Raspberry.

From Left: Ripe Raspberry, Flamingo, Dahlia Blossom.

From Left: Soft Jade, Spearmint, Wintergreen.

Each Color Story includes five rolls of 100% wool felt measuring 5"x36." The felt won't pill or stretch like acrylic felt. It die cuts beautifully and gives your projects a luxurious feel. 

Also included are five skeins of matching 6-strand cotton thread to take the guesswork out of your creative time.

You also receive a carefully curated assortment of seed beads and sequins in a handy storage box. The box is durable, but with easy access so you can take your projects on the go without the hassle of juggling plastic baggies full of embellishments. Each color of sequins also comes in two sizes to give you extra versatility with your designs. These Color Stories are designed to make getting creative effortless and joyful!

In addition to the Color Stories, we are also introducing the Fruity Fun Collection. This batch of dies embraces the sweetness of summer! Let's get started!

The Citrus Slice Die (retails for $18). 

Whip up something cool and refreshing with the Citrus Slice Die. Create lemons, limes, grapefruit, and oranges with one versatile tool! Make summery home and party decor or even traditional holiday citrus garlands that you can use year after year.

Next up is the Juicy Watermelon Die (retails for $21).

Watermelon is one of the quintessential fruits of summer. It’s fresh, it’s sweet, and it’s perfect for creating seasonal decor! Use the Juicy Watermelon die for garlands, flower picks, ornaments, and more!

The Lemon Zest Die (retails for $30) is up next!

Bring a touch of bright and cheerful flair to your projects with the Lemon Zest Die! Including both a halved and full fruit, you have options ideal for any project. You can even make a simple color substitution to create limes instead!

Next up is the Peachy Keen Die (retails for $32).

Whether eaten fresh, baked in a pie, or lovingly preserved, peaches are an eternal crowd pleaser. Use the Peachy Keen Die to add a touch of summer sweetness to your home decor, cards, and other homespun projects.

And finally, we have the Perfect Pear Die (retails for $32).

There is nothing like a sweet and juicy, perfectly ripe pear. It’s one of life’s simplest joys. The Perfect Pear Die celebrates the delicious fruit both whole and halved - and always impeccably ripe, no matter the season!

Now that I've finally made all of the introductions, let's see what the team has in store for you today!

Audrey has made a set of fabulous refrigerator magnets that would be sure to brighten up any kitchen. See more of her magnets HERE.

Kelly has made the cutest gift tags with these new fruit dies! They are such a sweet way to dress up a package! See more on her Instagram HERE.

Mary's charming fruity ornaments made me smile from the moment I saw them! I love all of the extra sparkle she added. They are so cute! See more of her ornament set HERE!

Wow! These ladies are all so amazing and they've been working so hard. I hope you will visit them and share your enthusiasm!

I know that has been a lot of information, but I have a project to share with you too! I love a garland and I couldn't help myself.

I used the Banner Builder: En Pointe shapes as the base for each flag. I used a mix of Glacier, Wintergreen, and Chantilly for the flags.

On this flag, I used the Citrus Slice Die to create a grapefruit. I used the new Mango and Flamingo felt colors along with Tundra and Ripe Raspberry. I used the Pool Party embellishments to add sparkle as well as a Petal Parade sequin to add interest to the center of the slice.

I also used the Citrus Slice Die to create an orange slice! I used lazy daisy stitches to create seeds in addition to the sparkle.

Here I used the Lemon Zest die with Daffodil, Chantilly, Tundra, Spearmint, and Katydid. I really love the sequins in the Pool Party Color Story embellishment box. They're so reflective and sparkly!

I followed that flag up with a lime using the same die. I used Spearmint, Pistachio, Tundra, Katydid, and Daffodil. So fun!

For the watermelon flag, I used Flamingo, Tundra, Spearmint, and Granite. I love the texture that the Granite felt gives the seeds!

The pear flag uses Pistachio, Tundra, Granite, Cocoa, and Katydid. The Perfect Pear die is similar to the Autumn Apple in that you can make either a whole pear or a halved pear like this one.

The peach flag uses Marmalade, Coral Reef, Spearmint, and Cocoa. I love this peach so much! It also looks great in softer colors (Paloma and Sweet Nectar look great together), but I was going for a brighter look for this garland.

And finally, the strawberry flag, made using the Summer Strawberry Die (which is already available), uses Ripe Raspberry, Katydid, Chantilly, Daffodil, and Tundra felt. I love that this new collection of dies gave me a perfect opportunity to pull this die out again!

I love this garland so much. I threaded the flags on yellow baker's twine with 2.5cm felt balls between (I used Bright Green, Wintergreen, and Tundra).

I hot glued the fruits onto each flag. There is no shame in using glue. It's especially useful when you have elements overhanging the edges of the flags.

I have the perfect place for this garland for the summer!

What a fun start to our Summer 2026 lineup! There has been a lot to see today, so take your time to absorb all of the information. Remember: I will be going live on Instagram this evening at 8pm EDT to answer any questions you have about today's new products.