Hello, everyone! Welcome back to our third day of introductions for the Summer 2025 release. Thank you all so much for your enthusiasm for this new release! Just a reminder: all of the new products will be available on Saturday, May 24th at Noon EDT. I will be going live on Instagram tonight at 8pm EDT to answer any questions you might have about today's introductions. Let's get started!
First up, we have the Coin Purse Die (retails for $38).
Please note: this die is wider than a standard roll of felt. You will need felt sheets (more on that on a moment) or fabric to successfully cut this die.
If you have a desire to carry your essentials in an adorable wallet, the Coin Purse Die is just for you! The simple fold-over design makes creating these purses quick and easy. Decorate the Coin Purse with the included motifs or use dies from your collection to personalize your purses and make them truly unique. The Coin Purse is also fabulous for packaging gift cards or other small gifts for birthdays and holidays alike.
The Coin Purse Die is designed to close with a standard 4” zipper (not included with the die).
The other die we're going to introduce today is the Key Fob Die (retails for $15). I designed this die last year for the Taylored Expressions Stamp Joy event in October and now we're excited to bring it to our website as well!
Zhush up your keys with a personalized key fob! This die set includes two different patterns as well as two icons that you can mix and match to create unique designs every time you sit down to create. You can even use this unique, fold-over design to create gift tags personalized with your recipients’ initials. There is no end to the uses of this handy little die!
The Key Fob Die is designed to work with a standard 1¼” split key ring (not included with the die).
We are also very excited to announce that we are going to carry a selection of 8"x12" felt sheets in some of our favorite colors. The sheets will be sold individually for $4 each.
We're going to start with these colors, but it may expand in time should there be enough interest. The list of colors includes:
Cardinal
Cheeky
Taffy
Petal
Coral Reef
Sunflower
Peridot
Weathered Moss
Arugula
Vintage Glass
Glacier
Sea Spray
Lagoon
Indigo
Rich Plum
Pixie
Tundra
Overcast
Toasted Oat
Inkwell
Now that we've given you all of the basics, let's see what Miriam has to share with you!

Miriam's charming coin purse and key fob set are so lovely and would make a wonderful gift for a friend or even yourself! Check out all the details over on
Miriam's Instagram!
I have been having a blast with these dies. I don't carry a large purse, so a small coin purse that is just large enough for a few cards and essentials is perfect. These purses are 5 1/2" wide, so they do not fit on our standard rolls, but they will work with any wool blend felt sheets you may already have in your collection.
There are three pre-made elements in the die to make creating easy. I used the embroidered flower on this Toasted Oat coin purse. You can use the flower center included in the die or use a bead and sequin for some sparkle. I went with a chain stitch on the flower to give it some interest and then embellished with a sprinkling of beads.
On this set, I chose the layered flower to make myself a new little purse.
I used the
Hopscotch Color Story to make this set. I love this palette so much. It's cheerful and modern at the same time.
The Geranium flower really pops against that Glacier background, but I still went a little wild with the beading. It's a fun detail and it makes me smile, so it's totally worth the effort.
The coordinating key fob features a
Monogram Alphabet initial and a line design included in the Key Fob Die. The die is designed to work with a 1 1/4" split ring, but this ring is much smaller and it still works great. That's one of my favorite things about felt. It can stretch just enough to fit your needs. I also used different colors for each of the stitched lines to pull in the other colors from the Color Story.
I was thinking about all of the ways that you could use a coin purse, and it occurred to me that they would be absolutely ideal for giving gift cards in a more special package!
I cut this coin purse from Overcast felt and embroidered the wreath design onto it. Then I added a
Monogram Alphabet initial in Cardinal.
I am planning on giving this as part of a gift at Christmas time so I added some subtle beading too. I think this is a wonderful way to make a gift card feel a little more substantial.
This key fob is cut from Red Currant and features the same line design as the last one I shared, but this time I used the
Inline Monogram Alphabet to add the initial. It sits a little more flat if you're concerned about something getting caught on the fob if you were to add the layer.
I did something a little different with this coin purse - I used fabric!
I began by ironing heat-sensitive adhesive to the fabric and then ironed it a second time to my felt. Then I die cut the two together. It was a very thick sandwich and I nearly broke my machine, so next time I will cut the two separately (after adding the adhesive sheet to my fabric) and then iron them together afterward. Luckily, no die cut machines were harmed and I can't wait to use this purse. I left the exterior super simple so the print on the fabric would shine. I think this little pouch would be great for keeping some of my tech odds and ends together (like my ear buds and an extra cord).
The little key fob I cut from Dahlia Blossom with a Rendezvous heart. The heart details are included in the Key Fob Die. On the opposite side, I have an
Accessory Alphabet initial and the other linear design included in the die. If you wanted to add two letters, you could orient the letters horizontally as well.
And here I wanted to show you a few more fobs I have made over the last few months.
The key fob on the left has a larger key ring that still fits well. The one in the center uses a more bar-style toggle which is, honestly, one of my favorites. I have been using this one for months as my PO Box key fob so it's had plenty of use, but still looks great. And the star fob all the way to the right is the one that Tilly has had on her backpack since October (her initial is on the other side). It has held up remarkably well considering the abuse it takes on a preschooler's backpack. I love that there are so many ways to personalize these fobs!
I hope you've enjoyed today's first look at the Coin Purse and Key Fob dies. I will be on Instagram live tonight starting at 8pm to chat about these new products, so please stop by if you have any questions.
In the meantime, it wouldn't be a grand debut without a giveaway! Leave a comment on this blog post letting us know:
Are you excited about the felt sheets? Is there a color we should have included in our selection?
Leave your comment before 7am Saturday (5/24) for your chance to win a $50 gift certificate to our store! The winner will be announced on Saturday morning's post at 9am, right before the release is available for sale! The winner has 30 days to contact Customer Service and claim their prize. Good Luck!
Love the new felt sheets! Looks like a great color variety so far! These dies look so fun! I can imagine lots of cute gifts from these!
I just love all the rainbow felt sheets! It looks like a great variety. I can’t wait to get my hands on these new stitching dies!
Love the felt sheets and any and all shades of blue! I would also love to see some printed felt sheets. Wonderful release!
love the larger pieces of felt!! the key fob is really cute and useful. thanks Liz
Felt sheets are cool! Wondering, do we need to use a different sized cutting machine? Something larger than the big shot?